They say it takes at least 10 years to build a brand, and with many modern breweries focusing instead on limited releases and one-off beers, what are they building in terms of brand and identity? In this discussion we try to get to the bottom of this. I’m joined on this panel by three people who are highly invested in their brands: Tina Breslin, the illustrator behind the compelling cans from Manchester’s Wander Beyond, Andrew Mathews of Vibrant Forest Brewery, known for its equally vibrant artwork, and the lovely Iain Smith, marketing manager at Fyne Ales, who was the person kind enough to let us folks at Pellicle host these talks.
In recent months I’ve become fascinated by the idea of legacy in modern beer, and what kind of impact today’s brewers will have on the next generation of beer lovers. We’re incredibly fortunate for the existence of beers like Timothy Taylor’s Landlord, Harvey’s Best, St. Austell Tribute and Fyne Ale’s very own Jarl—beers with a seemingly timeless quality that will hopefully continue to be enjoyed for decades to come.
But what’s next? They say it takes at least 10 years to build a brand, and with many modern breweries focusing instead on limited releases and one-off beers, what are they building in terms of brand and identity? In this discussion we try to get to the bottom of this.
I’m joined on this panel by three people who are highly invested in their brands: Tina Breslin, the illustrator behind the compelling cans from Manchester’s Wander Beyond, Andrew Mathews of Vibrant Forest Brewery, known for its equally vibrant artwork, and the lovely Iain Smith, marketing manager at Fyne Ales, who was the person kind enough to let us folks at Pellicle host these talks.
It’s a fascinating chat, especially if you’re interested in branding and design as well as the beer itself. And apologies for a little background noise, this was recorded at a festival heading well into the livelier portion of its afternoon.
Host: Matthew Curtis
Guests: Tina Breslin — Wander Beyond, Andrew Mathews — Vibrant Forest, Iain "Arrows" Smith — Fyne Ales
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